We support sales enablement departments with design resource and expertise, cocreating breakthrough sales enablement assets, initiatives and programs.

We support sales enablement departments with design resource and expertise, co-creating breakthrough sales enablement assets, initiatives and programs.

Unlock Sales Growth With Great Design

Great sales enablement unlocks sales growth, and great sales enablement requires great design. But what do we mean by great design? A narrow view of design is instructional design. But with 76% (Gartner) of salespeople asking for a reduction in sales enablement complexity, we have to challenge this approach. An over-reliance on instructional design leads to friction because salespeople need more than training to be effective. Sales enablement design also requires prospect insights, product value positioning, and sales-buyer process alignment as a minimum. These elements intersect with product marketing and sales operations, and this is why they often get left out by instructional designers. Simu.ly bring these three critical areas together, creating great design that engages, simplifies, and creates business value unlocking potential sales growth.

How Much Value Does Your Sales Enablement Design Create?

VALUE by Design

Your salespeople are part of the value that is bought by your customers. The Simu.ly Design Practice recognize this and the critical role design has in achieving that level of customer value. So much that the design of enablement interventions becomes part of the solution being sold. You know this has been achieved when customers tell you how much they valued the sales process, and can name your uniquely branded sales process. 

Sales enablement design should align the buying and sales processes to minimize friction and increase pipeline velocity. Salespeople should be accountable for their learning, and design can achieve this by removing the typical excuses for not engaging. Designers should know how to unlock technology to improve the enablement experience. And the design should align with how salespeople learn, which is experientially and socially. If all of these are achieved, your playbook will become part of the value sold to customers, like your salespeople. 

Being a sales enablement design practice, we can design iteratively with the sales teams using closed/won deals. We can even test assets in the Deal Hack sessions and Deal Simulations before rollout. In that way, we maximize buy-in, and there’s no risk that the assets, processes, and tools do not reflect the reality of sales on the ground.

It's not just what to learn, but when?

Time is critical in sales enablement design in so many ways. There are five BASIC learning times that salespeople need to learn to maximize sales growth:

● Brand new learning: when a brand new skill is required
● Additional learning: building on an existing skill to go to a deeper level
● Solving problems: encountering a problem in the field
● Implementing learning: acting on or adapting what’s already been learned
● Changing behavior: adopting a new method of working

Different learning times require a different design approach. We continually see sales enablement interventions designed for ‘Brand New’ learning, which is seldom the case for serving salespeople. The result is that the interventions do not engage at the right level and fail to achieve their aims. Simu.ly has created new types of interventions, like Deal Hacks® and Deal Simulations®, to ensure all learning times can be designed.

Unlocking Technology

Salespeople learn best from each other. Seeing how another salesperson solves a common problem provides a rapid, credible, and contextualized learning opportuntiy. Simu.ly use artificial intelligence (AI), combined with video and coaching, to capture these valuable examples of tribal knowledge and feed them rapidly back into the enablement cycle.

Let's have a virtual coffee and talk about how the Simu.ly Design Practice can super-charge your sales enablement.